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I K E A U N S A L T E D T A B L E W A R E
AWARD CLIENT YEAR
CLIO IKEA 2024
CLIO IKEA 2024
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Excess salt is linked to 60% of global hypertension cases, causing diseases such as hypertension, osteoporosis, obesity, and kidney failure.
How can IKEA, a brand found in every household, help reduce worldwide salt consumption?
The world's first dinnerware made with Silvite, a mineral capable of neutralizing salt in meals due to its high potassium content.
The world's first dinnerware made with Silvite, a mineral capable of neutralizing salt in meals due to its high potassium content.
Crafting a collection of plates by blending Silvite with ceramics, utilizing advanced technologies to ensure that each plate not only offers the aesthetic appeal of design but also carries the health benefits of potassium – truly an item that can save lives.
Without doing anything, the plate absorbs the excess salt from your food, making it much healthier.
